Fall 2022
Using the words from an existing PSA, create a typography-only video that reframes the message of the PSA. Create PSA campaign assets to go with the video.
After Effects
Illustrator
Photoshop
InDesign
I wanted to make this PSA more serious—the American Library Association's Banned Books radio announcements and library banner graphics felt more like a fun summer reading challenge than like a major censorship problem, and I wanted to make my audience understand the gravity of the situation. I originally was planning to use protest type and imagery to make it feel like an activist issue, but eventually revised my style to feel more like the contents of a book. I wanted to make the audience feel what was happening, rather than tell them to be angry about it.
For my assets, I wanted to encourage people to engage with banned books. I designed the posters to make people frustrated that they couldn't read the full quote in the hopes that they would then go seek it out, and with the bookmarks I wanted to create a reading challenge that people could check off as they went. Finally, I created a page-a-day desk calendar that would introduce a new banned book to both the owner of the calendar and the person they chose to mail that day's page to, since they double as postcards. The overall goal is to get people to read and talk about banned books—that's how we keep them alive.
This was a really fun project! I loved being able to choose a topic I was passionate about. I also was able to leave some bookmarks in a local bookstore, and my posters were hung in Carnegie Mellon University's Hunt Library as well as the Carnegie Library of Pittsburgh. I don't often see my studio projects have an effect on the real world, and this was super cool to experience.
After Effects
Illustrator
Photoshop
InDesign
I wanted to make this PSA more serious—the American Library Association's Banned Books radio announcements and library banner graphics felt more like a fun summer reading challenge than like a major censorship problem, and I wanted to make my audience understand the gravity of the situation. I originally was planning to use protest type and imagery to make it feel like an activist issue, but eventually revised my style to feel more like the contents of a book. I wanted to make the audience feel what was happening, rather than tell them to be angry about it.
For my assets, I wanted to encourage people to engage with banned books. I designed the posters to make people frustrated that they couldn't read the full quote in the hopes that they would then go seek it out, and with the bookmarks I wanted to create a reading challenge that people could check off as they went. Finally, I created a page-a-day desk calendar that would introduce a new banned book to both the owner of the calendar and the person they chose to mail that day's page to, since they double as postcards. The overall goal is to get people to read and talk about banned books—that's how we keep them alive.
This was a really fun project! I loved being able to choose a topic I was passionate about. I also was able to leave some bookmarks in a local bookstore, and my posters were hung in Carnegie Mellon University's Hunt Library as well as the Carnegie Library of Pittsburgh. I don't often see my studio projects have an effect on the real world, and this was super cool to experience.